Blogging can help your business. It doesn’t take rocket science to know that you won’t get far in the online world if people don’t know you exist. So, how do you get your name out? How can you generate buzz for your business? Well, it’s simple. You do it by blogging. In order to be successful in your blog marketing campaign you simply have to take a step back and understand how people use the internet. You see, people go online for two reasons – they’re looking for answers, or they want to watch cat videos. Basically, people hop online to find information or to be entertained. Your goal is to become one of those reasons (or a combination of both).
Are you ready to start your adventure into blogging and see what it can do for your business? Good. Let’s get started.
Tip #1 – Answer Questions Your Customers Are Asking
People need answers to their questions. Why not be the source? Offering the solution or answer to someone’s problem is the best way to paint yourself in a new light. Do this often and you’ll gain a reputation as an authority figure in your niche. You have to own it! This is the best way to bring in targeted traffic to your website. Think about it. When you run into a problem or are trying to learn something, what do you do? If you’re like me – or just about anyone else, you simply plug your question into Google and wait for an answer. The key here is to use that same process when you create your post. What is it that your potential customers are searching for? What are the answers they need? Zero in on that and you’ll be set.
Tip #2 – Blogging Doesn’t Happen On An Island
If you think that all it takes to be successful at blogging is to set up a WordPress blog, plug away at a few posts and - voilà, become a success story you, my friend, are sadly mistaken. If you want visitors voraciously reading your posts like rabid dogs you have to get out there and make a name for yourself. The important thing to do here is to find key players in your industry, along with people that share your interest, and get noticed. This may sound difficult, but all you have to do is to think about what your goals are. You’re online trying to get noticed and get new visitors to your site, right? So, is everyone else. By giving other people recognition, you’ll end up receiving the same thing. How to do it? It’s easy. Start following people on Twitter – and then take it one step further. Respond to their tweets, visit their fan page, comment on their blogs. Pretty much start stalking people – but in a good way.
Tip #3 – Um.. Use Keywords
When you first start out blogging you can’t expect to appear in the top of the search engines. As a matter of fact, you probably won’t even be close, at least not at first. Search traffic is the holy grail of website traffic, so even though you can’t expect too much traffic from the search engines (at first), you should structure your posts with SEO in mind. Have a purpose for each post. Be sure to include your keyword in the title, url, image tags, and body of your post. Keep it natural though.
Tip #4 – Embrace Social Media
Search and social are becoming nearly one and the same. You really can’t talk about one without including the other. You have to learn how to use social media as a tool for both research and networking. Twitter, Facebook, and Google+ are now your allies. Not only should you be using social media to stay up on industry trends and connecting with peers, you should also be using it to share your content.
Tip #5 – Post Regularly
This is often the most difficult part of becoming a successful blogger. Consistency is key. You want to post content regularly to your blog. This will help you in a lot of ways:
- More keyword-rich content for your website (which the search engines love).
- Regular content that you can share across your social media accounts.
- An opportunity to share your expertise, building your reputation as an expert.
In the end, you’ll benefit greatly by blogging for your business. Google loves fresh content. Updating your blog regularly will help pull in traffic and raise your website in the SERPs.
You didn’t think this would be easy, did you?
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